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The final category is ‘alien businesses’ which afford little opportunity to add value and should […] The model uses a quadrant which plots level of interest against the power that the stakeholders wield. Businesses are classified as ‘heartland businesses’ where the parent can add value easily, ‘ballast businesses’ are those well understood by the parent but the parent is unable to exploit, ‘value trap businesses’ are those which afford opportunities to add value but the strategic fit may not be perfect. The PIMs database contains information on some 2,000 companies about 87 variables identified as economic success factors.
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